Digital content analysis fantasy kingdom –case study in Ogilvy

Abstract

The report solely focuses on my experience as an intern in working in ‘Ogilvy & Mather Bangladesh. Among many teams of Ogilvy, I had theopportunity to work with the Digital team. This team is responsible for doing all forms of digital marketing & Media buying. Being a part of this team, I needed to support the team by doing query management, making content calendar, discussing with the creative team, making monthly reports, preparing bill etc. However, being a part of that team was not so easy. Working in digital team need the highest degree of creativity and planning. By the way, I have learnt how to work under pressure and deliver the work on time. I have been accustomed to various form of contents which I would not have been come across if I was not the part of that team. I have learnt how to be a team player. The learning is really invaluable to me.