Merchandising activities of garment industry in Bangladesh : the case of MBM Garments Ltd

Abstract

The internship program is the pre-requisite for the graduation in MBA. Classroom discussion alone cannot make a student perfect in handling the real business situation; therefore, it is an opportunity for the students to gather information about the professional work situation through this program. A report has to be built for the university and organization requirement. The topic of the report is “Merchandising Activities in Garments Industries in Bangladesh. The case is about MBM Apparel and Fashions Limited”. The main purpose of the report becomes very clear from the topic of the report. MBM Group is one of the leading groups in Bangladesh Garments Industry. It is a great chance for me to do my internship and permanent job in this organization. This is a large factory with all the facilities. Here the production process runs from developing different brand sample garment to finished garments for export. In this age, Bangladesh is flourished with RMG sector where this division has its immense contribution. The annual export income of garments sector is driven from two sources one is Woven garments and another is knit garments. Ready Made Garments is 100% export oriented. RMG exports various garments product to foreign country. The company makes Gents shirts, pants, shorts, trouser and others for U.S.A, U.K, and European Countries. The use high tech machineries to produce a quality garment product. They also add new machineries to increase their production line. They have mission and vision is to profit maximization. The garment industry maintain good relationship with buyer. Hardworking and commitment maintenance is their main strategy. Merchandiser team is enough efficient and well skilled regarding their job. MBM Group have other project like MBM Washing and it has a sister concern name Cutting Edge Industries Ltd and Cutting Edge Industries LLC. The Report is prepared on “The Merchandising Activities in RMG Industries in BD” Where my concentration is in Buyer Satisfaction Level, Quality of products, and Practiced in RMG.