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Data management platform in Digital Marketing: A new experience for Bangladesh

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAhmed, Md. Shamim
dc.contributor.authorAhmed, Soyeb
dc.contributor.departmentBRAC Business School
dc.date.accessioned2021-05-25T10:36:08Z
dc.date.available2021-05-25T10:36:08Z
dc.date.copyright2020
dc.date.issued2020-09
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 47)
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.en_US
dc.description.abstractToday we are living in a world where technology is advancing in each second. The traditional theories and terms for business is obsoleting and the new terms are introduced by the business owners. The number of brands and startup companies are increasing tremendously. On the other hand, consumers of brands are also changing based on the technology availability. The users now want more reviews and trials of the product before purchasing them. In order to meet the customer satisfaction and provide reviews, number of websites and apps are increasing day by day. This is how technology and business are mixing together and touching the new heights. Since, the consumer behavior has changed the business and brands are shifting more towards online. To understand the consumer behavior and experience is the main factor for digital marketing. There are a lot of platform which helps the brands to understand the consumer experience. However, the Data Management Platform in digital marketing, can track the audience, segment the customers into various groups, serve ads based on their preferences and having positive impact on their buying behavioren_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilitySoyeb Ahmed
dc.format.extent51 pages
dc.identifier.otherID: 16104097
dc.identifier.urihttp://hdl.handle.net/10361/14431
dc.language.isoen_USen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectData Management Platformen_US
dc.subjectDigital Marketingen_US
dc.subjectAdsen_US
dc.subjectConsumer Behavioren_US
dc.subjectAudience Tracken_US
dc.titleData management platform in Digital Marketing: A new experience for Bangladeshen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)