Marketing strategy of website design & development for Ashiyan Group

Abstract

Bengal Solutions Limited is one of the biggest IT firm in Bangladesh, commenced its operations from mid-2005 and has since been able to establish one of the largest networks of five branches in four different countries. Bengal Solutions Limited offers all kinds of Commercial Corporate and Personal web based services include software solutions. Bengal Solutions Limited is one of the IT firm which facilitate all kind of facilities that an IT firm offers. It is working locally as well as internationally. Customers are very important for every business. IT firm in Bangladesh has grown significantly as “service-industry” overtime. My report is based on the marketing strategy of Bengal Solutions Limited for Ashiyan Group. In this report I tried to lift up a general condition of marketing strategy of Bengal Solutions Limited as IT firm promised and delivered to the customers. The first part of the report contains information of the organization itself, the products and services that IT firm is providing to the customer and vision for the future. The second part of the report contains the nature of job, my duties and responsibilities towards the job and some suggestions how they can improve their current marketing strategy. The third part contains the project part that I was involved in my internship. In this part I have discussed about marketing strategy of Bengal Solutions Limited, employee‟s behavior and cooperation to the customer. The last part contains the concluding part. Before drawing any conclusion based on this report it may be noted that there might be lack in data, but still it may be useful for designing any further study.