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Analysis on consumer experience of HungryNaki.com

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BRAC University

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Abstract

HungryNaki.com was first launched in the year 2013. It was the first online food delivery business in Bangladesh. The purpose of the report is to examine all aspects of HungryNaki.com's customer experience. Hungynaki.com is an e-commerce platform that allows customers to order foods from a variety of restaurants from the comfort of their own homes. Hungrynaki strongly believes that Bangladesh's e-commerce sector will explode very soon. People are becoming increasingly busy, and they have less time to cook food or go to restaurants and pick up meals, therefore they are looking for other ways to enjoy their favorite foods at their current location. Furthermore, because HungryNaki.com is a newcomer to the industry, it has an advantage in terms of client rationality and first-mover advantage. However, some crucial components associated with consumer experiences, such as delivery time, meal quality, value creation, and price, are thoroughly examined in this paper using primary and secondary data. Brief findings and reviews of customers, consumer surveys, site substances, write-ups, and meetings with present reps are all included in this report. In this study, the background and history of the organization are also briefly explored. In addition, I went over each and every obligation that I had to do during my three-month internship. In addition, this report includes a quick immediate summary of the company's informational summary of my allocated department and the Hungrynaki.com organization.

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Description

Cataloged from PDF version of internship report.
Includes bibliographical references (pages 49-50 ).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

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Type

Internship Report