The distribution and logistics of Daraz BD

Abstract

Daraz Bangladesh is the leader in the E-commerce sector in this country and is responsible for ushering in a new era in the electronic purchasing trend. Along with new trends for the clients, it has created a plethora of company prospects. Daraz is consistently increasing its market share across the nation despite a number of external environmental challenges pushing it downward. Our internal investigation revealed that Daraz's partnership with Alibaba is its key competitive advantage. Large overhead expenses are its biggest problem. Due to the country's booming Daraz sector, there are numerous opportunities in Bangladesh. Additionally, it faces threats from other rivals. Having a wide range of items available is Daraz's primary core expertise. It has a highly successful corporate strategy to capture the largest market share, and it is putting all of these ideas into practice extremely successfully to increase the brand. Campus workshops and upcoming leadership development initiatives are notable examples of Daraz's CSR practices. Daraz needs to focus more on the quality of its products, shipping, and after-sale services if it wants to keep its top spot in Bangladesh's e-commerce market. This case study highlights the various strains that logistics could potentially face as a result of demand increases, as well as the steps that could help in managing various situations, using various examples of Daraz's sales-day event. The Daraz management was hit hard by these third-party dealers' unscrupulous tactics, and the scars remain. To deal with incorrect delivery, Daraz management implemented a return policy that allows customers to return products if they are not as described in the online advertisement. The problem of incorrect delivery has subsided to some extent, but no one expects it to be completely eliminated. Despite being the global leader in online commerce and operating for years longer than any other online shop, Amazon.com had been experiencing the same problem.