Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh

Abstract

A plus group is one of the largest industry in Bangladesh. It is one of the leading manufacturer company in the textile industry. This is great opportunity for me to complete my internship from here. They have large factories with all the facilities and machineries. Here the production process runs from making woven fabric to finished garment. At present, Bangladesh is flourished with RMG sector where this division has its immense contribution. As a leading textile industry A plus group has large numbers of employees (approximately 8 thousand) but the productivity is getting slow day by day due to Covid 19. So, it is a matter of concern that this huge industry is doing stagnant profit for last few months. In the whole procedure of exporting garments to the retailer of abroad and to communicate with them, merchandisers have a great influence and responsibilities. When the order is taken from buyer the duty comes to the floor of merchandisers and before going to production they do almost everything to make the business operation smooth. So, the work starts with the order taking and making business relationship. Then sample making, planning, booking of every single material for samples and getting approval are all the key responsibilities of merchandisers. In case of production, sample goes in bulk so, the responsibilities become huge and it comes to the relation with operation also. In this report I tried to cover a short profile of A plus group and major customers of them. It also includes responsibilities of a merchandiser, my activity, their marketing policy and the problems I faced and some recommendation.