Digital media buying and Fintech at NEXT Ventures

Abstract

Digital media in marketing means the way of selling almost any type of product or service through the use of social medias such as Facebook, Google and its sub channels like YouTube, Instagram etc. Facebook marketing also known as social media marketing, is a popular method these days because it is one of the most influential marketing methods utilized by brands all over the world. This marketing is classified as consumer marketing since it concentrates on a niche aspect in order to attract a specific target group. This activity has been recognized in Bangladesh in recent years, and more brands are implying it day by day. I interned at NEXT VENTURES, one of Bangladesh’s largest and most successful Fintech firm with a great marketing team. This organization has been performing ecommerce and fintech operations since the 2016, and as a pioneer of Fintech Corporate in Bangladesh, its journey has been far more flourishing and influential ever since in Bangladesh. My analysis will throw some light on the future of social media marketing as well as how it is possible to run a business from one corner of the world through social media to another corner of the world or all over the world by sitting at one place. I am extremely grateful to my internship faculty, office supervisor, and seniors for assisting me in developing via my internship tasks and office. This internship has provided me with the opportunity to learn about the industry and marketing methods.