Sales distribution strategy of Lecture Publications Limited

Abstract

As a part of my under graduation program, I have completed my internship in this organization. During the period of my internship, I was officially appointed to work in the sales & marketing department. In publications industry of Bangladesh Lecture Publications Ltd. (LPL) is one of the renowned publications house having about more than 500 books (guides, text, creative & reference). It became public Limited company in 2006. Lecture is the market leader in Bangladesh and now expending its business in other countries. The major objective of this report is to investigate the sales distribution strategy of the Lecture publications Ltd. It is a descriptive research in nature. Most of the data are collected from both primary and secondary sources. But major parts of the report I have prepared by secondary data. I have studied almost all relevant departments of LPL R & D, Accounts, IT, Production, HR and Admin and Marketing, In the first section, I discussed introduction and other formalities like the background, current performance, management team and key functional areas which I had to maintain to make my report worthy one. In second section describes my overall assignments and works conducted during the internship program. The next section I have described about the research works I have done. Finally I have discussed about the problems and also some recommendation of Lecture Publications Ltd