The impacts of the sustainability & green marketing on the textile industry in Bangladesh in the context of “Chargeurs PCC"

Abstract

From 1972, Being sustainable has been a great global concern. Both the government and the common people are highly aware of it and are actively creating pressure on companies not adhering to their movement. Impactful Global organizations like the United Nations Environment Program (UNEP), the UN High-Level Forum on Political Forum on Sustainable Development, and the Intergovernmental Panel on Climate Change (IPCC) are pushing industries to abide by Environmental sustainability regulations. Even governments of some nations are providing incentives to those trying to be sustainable and penalizing those not abiding by the movement. Many companies from different industries are adhering to such

regulations and changing the production process of their goods or services to such an extent that they would not harm the environment in any way. The Textile Industry, is such an industry that fulfills one of the five primary needs of Human beings and every person residing on Earth is using products produced by the Garments. Usually, Garment factories produce an immense amount of industrial wastes and chemical wastes. Thus they are bound to be extra careful. Textile companies have realized that they can win more acceptance from their customers if they promise and maintain sustainability measures. Chargeurs PCC (Fashion Technology), is a globally renowned Interlining manufacturer that is assisting renowned garment companies in creating the most luxurious garments. It is an Interlining manufacturing company based in France and has Manufacturing facilities in Bangladesh, Sri Lanka, China, France, Argentina, and Brazil. Chargeurs PCC manufactures Cotton, Tetoron Cotton, Polyester based Interlinings which are used for Collars, Cuffs, Plackets, Waist Bands, Front ply, etc for the clothes of top brands around the globe. It is a B2B company and we provide these interlinings to the Garments factories that create the final goods that are ready to wear. These interlinings are used for clothes for premium brands like Calvin Klein, Geoffrey Beene, Levi’s, GAP, American Eagle, Van Heusen, JCPenney, LuluLemon, etc. Chargeurs PCC also taking many initiatives and actions to reduce its Industrial waste, chemical waste, Water usage reduction, and Environmental footprint and trying to become more sustainable. One of Chargeurs PCC’s core mission and vision is to become 100% sustainable within 2027. One of the core steps of such a vision is to make better use of “Green marketing” so that they can stand out from the increasingly competitive environment and also become more credible and favorable to existing customers and new segments of customers. Keywords: Garments, Textiles, Sustainability, Marketing, Green Marketing, Industrial waste, Manufacturing, Global brands.