A comparative analysis between traditional marketing approach and ACPLs’ newly introduced marketing approach in the FMCG market of Bangladesh

Abstract

The Internship report reflects my three months of work and learning as an Intern for a marketing campaign at ACME Consumer Products Ltd's Brand & Business Development Department. The research paper, titled " A Comparative Analysis Between Traditional Marketing Approach and ACPLs’ Newly Introduced Marketing Approach in The FMCG market of Bangladesh" was designed to examine the process of ACPL's new marketing campaign on field and how it may be conducted more efficiently. To begin, the report includes an overview of ACME group and ACME Consumer Products Ltd, as well as the major duties of all functional divisions, ACPL’s products and my job as an intern. According to the experts, the "Literature Review" section contains several significant Branding ideas. Later in the report's "Analysis and Interpretation of Data" section, it examines Post activities and the systematic approach of marketing strategy of a product‘s A to Z. Following the examination of the preceding section of the report, the important results were reviewed in order to make it more explicit. The research also acknowledges a set of adjustments that ACME Consumer Products Ltd might do to increase work productivity. To summarize, the experiences and learnings gained throughout the three-month Internship time with ACME Consumer Products Ltd were both difficult and interesting.