Transforming Ads into relationships: IDLC Finance PLC’s breakthrough moves in strategic advertising approaches, leading to potential students’ attitude and growth of engagement

Abstract

With over 39 years of successful operation, IDLC Finance PLC is one of Bangladesh’s top Non-Banking Financing Institutes (NBFI). By offering financial assistance to small and medium-sized businesses (SMEs), IDLC has aided thousands of individuals, living up to their tagline, “ Financial Happiness .’’ IDLC leads the NBFI industry because it fully trusts in sustainable financing, generates income to improve the lives of its partners and also clients, as well as supports empowering women by assisting them in becoming self-sufficient, among other benefits. Additionally, all marketing-related tasks are managed by IDLC Finance PLC’s specialized marketing department. The primary objective of IDLC’s marketing initiatives is to portray those who stay in isolated or rural locations. Taking into consideration all various factors, IDLC Finance PLC’s marketing department strives to improve society and empower the poor, thus they never stop trying to meet their objectives. This report had been written and prepared in accordance with the guidelines set by the BRAC Business School. To enhance readability and organization, this study is set up into three (03) distinct portions, or chapters. The first chapter, “Internship Overview,” contains all of the information on the internship time. The company’s fiscal statements, yearly reports, financial and non-financial analyses, and other info are all presented in the second chapter, which is named as “Part of the Organization.” The findings of the questionnaire and survey used to evaluate the performance of IDLC Finance PLC’s marketing communication are presented in this report’s finalized and most significant chapter, which is named as “Part of my Project.”