Consumer behavior of any medical centre focusing on Labaid Medical Centre

Abstract

The internship report focuses on the work experience I have gathered as an intern in Labaid Medical Centre from the three-month period of my internship. I have mainly incorporated all of my experiences and provided all details about the products(tests) I had to work with and an analysis of consumer behavior of any medical centre focusing on Labaid Medical Centre. Because, I mainly had to work in Labaid Medical Centre. This report is solely written for the purpose of my internship evaluation and shall not be used otherwise. I had to follow the guidelines from BRAC University to finish the report. In this report, I have discussed about the company overview the details about the company facilities. I have also included the sectors of businesses the company is working with. Also, I have discussed about some of the important products(tests) of Labaid Medical Centre. The features of the tests are also discussed. Later, I discussed about the project. The objective of the project is to understand consumer behavior of any medical centre focusing on Labaid Medical Centre. I did some primary and secondary research to understand the facts deeply. Although the factors for choosing Labaid differs from patient to patient, I have found some common important factors that work behind choosing Labaid for most of the patients. The important factors are reliable investigation reports, qualified doctors, service quality, brand value, good materials and doctors' recommendations.