Brand activation - a focused marketing concept (Nido FortiGrow City)

Abstract

Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. This reputation of Nestlé and its various brands did not build up in a day. It is recognized as the leader in Nutrition, Health and Wellness. The secret behind its consistent success is that the company never compromised with its product quality. Nestlé Bangladesh started in journey in 1994 and in 1998 it became a fully owned subsidiary of Nestlé S.A. This report describes the history of Nestlé and its journey. This company went through many mergers and acquisitions and by that it established such a global reputation gradually. The employees at Nestlé Bangladesh take pride for their mentionable history. Nestlé Bangladesh has some success factors which they never compromise. For this reason, they have been in peoples’ hearts throughout these years. This report contains detail information regarding Brand Activation department of Nestlé Bangladesh and a project named NIDO FortiGrow City which was held in Dhaka and Chittagong City for the target market of NIDO FortiGrow milk brand. 6 to 8 years of children were invited with their parents to NIDO FortiGrow City for enjoying a recreation event and at the same time parents could also consult with Doctors and Nutritionist about children’s’ nutrition.