E-commerce platform & its opportunities in Bangladesh: A study on Kablewala Bangladesh Corporation.

Abstract

This report is prepared based on my work experience that I gathered at an electronic commerce (E-commerce) platform named Kablewala Bangladesh Corporation. I have been working there as a Senior Executive in their CRM division and being a permanent employee of Kablewala Bangladesh Corporation, I would like to represent my organization in this report preparing a brief study on it. The objective of the report is to provide a brief idea about the company, different functional departments, their key roles, work scopes, and its opportunities in the context of Bangladesh. Primary and secondary data were used to prepare this report. Primary data came from my day to day observation and experience while working with other departments and employees. Secondary data was collected by Organization employee handbook, website, and relevant books. I tried to produce an unbiased report.

Kablewala Bangladesh Corporation is one of the leading E-commerce organizations in Bangladesh because of their high performance driven. E-commerce deals with online sales, website development, customer service, customer relationship manage, and dispatch activities. This part plays an important role in providing quality service to its customers.

This report highlights the opportunities and effectiveness of E-commerce in Bangladesh. Ecommerce play a vital role in employment generation as well as increasing the internet utilization. This research primarily elucidates the present status of E-commerce platform and also the detailed observation on Kablewala Bangladesh Corporation and its opportunities.

This report tried briefly to look into what the company offers as an E-commerce platform, how their different generic operations are done, and how the opportunities are being generated. This report also illustrates my responsibilities and observations on current process. This report provides some recommendation that may help to improve their process as well.