Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited
| bracu.degree.level | Postgraduate | |
| bracu.type.group | Student Works | |
| datacite.rights | Open Access | |
| dc.contributor.advisor | Chowdhury, Suman Paul | |
| dc.contributor.author | Ahmed, Rafat Tanvir | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2024-07-04T08:03:41Z | |
| dc.date.available | 2024-07-04T08:03:41Z | |
| dc.date.copyright | ©2024 | |
| dc.date.issued | 2024-03 | |
| dc.description | Cataloged from the PDF version of the internship report. | |
| dc.description | Includes bibliographical references (pages 28-29). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024. | en_US |
| dc.description.abstract | This report demonstrates the intricate landscape of the prefabricated steel structure industry by focusing on the marketing strategies practiced by McDonald Steel Building Products Ltd. Through the application of theoretical knowledge and practical experiences obtained during the internship, this study unfolds the dynamics of the steel structure industry in Bangladesh. The research emphasizes the country's capacity for the prefabricated products industry, highlighting the ongoing transition towards manufacturing self-reliance. The analysis focuses on McDonald Steel's crucial contribution to this process, highlighting its achievement in establishing a strong brand by showing its dedication and high standards. The report navigates through strategic plans, SWOT analysis, competitive advantages, and marketing strategies, offering valuable insights. It encapsulates the current market scenario and concludes with thoughtful suggestions for enhancing the company's marketing endeavors. This comprehensive exploration contributes to understanding the marketing details of the prefabricated steel structure industry of our country. | en_US |
| dc.description.degree | Master of Business Administration | |
| dc.description.statementofresponsibility | Rafat Tanvir Ahmed | |
| dc.format.extent | 37 pages | |
| dc.identifier.other | ID 21164054 | |
| dc.identifier.uri | http://hdl.handle.net/10361/23673 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Steel structure | en_US |
| dc.subject | McDonald Steel Building Products Limited | en_US |
| dc.subject | Marketing strategies | en_US |
| dc.subject | SWOT analysis | en_US |
| dc.subject | Prefabricated structure | en_US |
| dc.subject.lcsh | Marketing | |
| dc.subject.lcsh | Steel industry and trade | |
| dc.title | Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited | en_US |
| dc.type | Internship Report | en_US |