Digital marketing strategy of interactive cares

Abstract

Online Educational service has become a vital part of this digital era. Because of COVID19, most of the students prefer online education rather than offline. It is a time-consuming and flexible study environment for any student. As most people prefer online educational services, Ed-tech companies are growing day by day, and there are many competitors. A proper digital marketing strategy is needed in educational services to make a good position in this competitive market. For that reason, it is very crucial to implement effective digital marketing strategies for "Interactive Cares" than the other educational services. In my report, the digital marketing strategies of "Interactive Cares" will be emphasized particularly. There are many educational services in Bangladesh, such as 10-minute school, Bohubrihi, Ghuri learning, and many more. Because of that, if the digital marketing strategy is not strong enough to create an obvious difference among all the educational services, it will be very difficult for "Interactive Cares" to compete. Though they are already using various digital marketing strategies, there are some improvements still to be done. By implementing a proper digital marketing strategy, they will achieve their goals and gain more success.