New service development of GP for the customer of Gazipur

Abstract

The purpose of this report is to fulfill the degree requirement of Bachelor of Business Administration at School of Business, BRAC University. Even it reflects my learning throughout the internship period and experience acquired through an opportunity. It highlights the contributions made and learning obtained during the three months internship period in Grameenphone Limited. The aim of this report is to know about Dhaka Circle Business Commercial which is a new division introduced by Grameenphone. Grameenphone is now working in the cluster system to give more focus on the area specific revenue, the customer and the success of foot prints of Grameenphone. The report is also provided the information of new service development of Dhaka Circle Business Commercial (Gazipur). The project part covered by understanding overall usage of Grameenphone products of the consumer and attitude of the target segment along with their usage journey and interaction, involvement and engagement with different touch points. Furthermore, the report is also about the job experience as intern in Dhaka circle marketing team in Grameenphone. The project part is mostly tried to highlight the situation of the Gazipur area as well as the people’s behavior. However, the overall environment of Grameenphone Limited, the friendly culture and the practices focusing on values and the benefit of this project to empower the target segment is explained