Reviving Rin Career Ready Academy as a web-based platform

Abstract

This internship report was illustrated as it is a one of the requirements in the internship course for all BRAC Business School students. The internship report gives a elaborate explanation of how the detergent brand Rin contributes to the Unilever Sustainable Living Plan, of Unilever Bangladesh Limited (UBL). Unilever’s efforts to give back to the society led to the creation of Rin’s Career Ready Academy program. The Rin Career Ready Academy is a platform which provides English Speaking, Interview training and office dressing courses, for individuals who aim to progress in their career life. And these courses are free of cost to anyone who registers in the Career Ready Academy website. This program was initially in the form of an IVR in 2016 and was unfortunately withdraw due to profitability constrains. This internship report outlines the steps taken to revive the Career Ready Academy from the IVR to a web-based platform. These steps talk about the challenges, constraints and learnings experienced throughout the process of recreating the web-based program. The report takes into account the stakeholders and agencies who have contributed to establishing the Rin Career Ready Academy. To make the program credible and effective to its highest potential, a few efforts to partnership were taken with organizations who operate to address the same issue as Rin.