Analysis of sales trend and forecast for commercial vehicles in Bangladesh market

Abstract

Satisfying customers are the only way to stay competitive in today's marketplace. The balancing act between what customers want and what the company can provide must be optimized in order to maximize company’s long-term profits. Rangs group has done numerous researches to understand the level of customer satisfaction. They are already in a good position in the consumer’s mind but understanding the customer’s satisfaction level, will help the company to exceed the present level of customer satisfaction. However, no such research has been done to understand the level of customer satisfaction level after purchasing of vehicles. This study investigates the, sales trend and forecast in commercial vehicle industries to invest on the relevant profitable segments. In the first part, we have prefatory part like title fly, title page, approval page, letter of transmittal, acknowledgment, table of contents, synopsis. In the second part we have Organization part type of enterprise, product and services, business operations, structures etc. In the third part which is basically project part we have objectives, problem statement, methodology, findings, conclusion and recommendation. In the Fourth and last part, we have supplementary part: appendix, bibliography and index.