GoZayaan’s change in organizing itinerary of Bangladesh’s travel industry

Abstract

Bangladesh's tourism industry has expanded in recent years. The recent rise of the middle class has undoubtedly contributed to this. However, thanks to advances in technology, the travel industry has recently taken a new direction. Because of technological advancements, many people now have access to the internet. Taking advantage of this, online travel agencies have begun to emerge in recent years. Despite the fact that the world's largest OTA has been in operation since 2001, the emergence of OTAs in Bangladesh is a recent phenomenon. Go Zayaan is one such OTA. They began their journey in 2017 and have grown to become one of Bangladesh's largest OTA. They provide a wide range of services, including airline tickets and tour packages. They also launched a new service travel loan in collaboration with IPDC Finance LTD. They are one of the few online travel agencies that offer customers the option of booking international hotels in Bangladeshi currency. GoZayaan has evolved from a startup to a full-fledged organization in three years. BRAC and the OSIRIS group have both invested in GoZayaan.