Measuring brand loyalty in baby care products: a case study on Marico's baby care products

Abstract

The report elaborates on Marico Bangladesh Limited and then conducts a study on the level of brand acceptance of Marico's Baby Care Product Brand Just for Baby. We are all aware that Marico is well known for its flagship product, Parachute Coconut Oil, which is used by nearly every Bangladeshi household at least once in their lifetime. However, as we progress through the report, we will learn about Marico Bangladesh Limited's diverse portfolio, how it is a growing company, and how it is already a key FMCG player in Bangladesh's local markets. We were able to reach a conclusion in the research section that speaks about the lengthy timeline that would be required for gaining brand level acceptance of Marico's Just for Baby products. Regression analysis was performed with a few independent variables to clearly outline the possibilities and probabilities of Marico's Just for Baby Products brand level acceptance. There is also a detailed analysis and research findings on the general level of acceptance and consumer or parent purchasing behavior for Baby Care Toiletries.