A journey to become the top financial brand focusing on integrated marketing communication

Abstract

This report ― “IDLC Finance Limited, A Journey to become the Top Financial Brand Focusing on Integrated Marketing Communication” is the reflection of the learning and experience acquired through an opportunity that associated within IDLC Finance Ltd, for an internship under Marketing Communication department. The topic of dissertation was selected upon consultation with Internship advisor of respective department and the supervisor of the organization. The main of aim of this report is to know about the integrated marketing communication and the connection between different media that will lead IDLC Finance Limited to become a unique and top most financial brand of the country. This report also states about different products and services IDLC have along with the organizational structure. This report covered several successful campaigns that IDLC had and the process of the decision making. Moreover, the report states about the job experience as a marketing intern in IDLC Finance Limited and limitations during preparing the report. Lots of challenges were faced during internship period and steps needed to take for overcoming the obstacles. Experiencing integrated marketing communication and be a part of the process is covered here. Overall the focus is on the marketing communication process of IDLC Finance Limited.