Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization

Abstract

Almighty has bestowed us with technology. Perhaps second only to the gift of life, it is the greatest of God's gifts. It is the mother of civilizations, arts, and sciences. Certainly, technology has altered how people live. It has influenced various aspects of life and redefined living. Ed-tech is one of the most significant discoveries of contemporary science. E-learning is not generally utilized in Bangladesh, even though Ed-tech is a trending topic around the world. Due to the digital nature of the world today, it is impossible to ignore the significance of E-learning. The purpose of this qualitatively written research is to determine the scope and prospects of the Ed-tech industry in Bangladesh. The majority of the report is based on InnoKids, an E-learning startup with the goal of preparing children to join the competitive world at a young age. There are several E-learning platforms in the edtech industry of Bangladesh, each with distinct objectives and audiences. For the data collection approach, a survey, and open-ended interviews were done, and the qualitative research is based on the data and my working observations. The analysis indicates that Bangladesh's Ed-tech platforms continue to fall behind and require improvement. This requires the elimination of growth hurdles, the adaptation, and development of technology, as well as government backing. In addition, platforms should develop strong digital marketing systems to boost their customer base by providing them with proof of the legitimacy of their courses and their ability to create future leaders. These topics are covered in the context of InnoKids inside the report. During the pandemic, e-learning platforms have experienced tremendous expansion, and these platforms have the potential to replace traditional education systems. In several western nations, e-learning systems have begun to provide online university degrees. In Bangladesh, Edtech platforms are trying to move forward in accordance with market trends and demand. If organizations can use digital marketing to reach its consumers with their valuable resources, they have the potential to become very successful in the near future.