Enhancing customer retention strategies and value proposition for child protection training providers

Abstract

In this report, I have analyzed the customer retention strategies and value proposition provided by Child Protection Training Providers. Childsafeguarding.com is a Singaporean company, that specializes in providing Child Protection Training to individuals, mainly adults who work with children in different organizations. While the work they do is very important, it is essential that the company is able to hold the attention of their customers to ensure that the training courses are being sold at a profitable level. The first section, which is titled “Overview of the Internship”, provides an overview of the company where I completed my internship and the duties I had to perform. It discusses the skills I have gained from the company and how I have helped the company achieve its goals. The second part of the report is titled “Overview of the Company” where information about the company is provided in detail. This includes information regarding what products are sold, the financials and the internal practices of the company. The management and marketing practices of the company are also explained in detail and the SWOT analysis along with the PESTEL analysis has been done. The third and final section of the report provides a detailed analysis of customer retention strategies held by companies in the child protection training industry and how it can be improved. This is where survey results that were sent out to customers were discussed and further findings and analysis were conducted.