Contracts to bind employees in an organization in perspective of Grumpy Coffee marketing

Abstract

The internship report analyzes the effectiveness of contracts in workplaces and how the implementation of it can maximize the productivity of the employees, create job security and work as a good intermediary between employers and employees. The following internship report has been conducted during my tenure with Grumpy Coffee Marketing, a research-based marketing agency based in Dhaka. The report further sees my experience and journey with the company, my contribution, things I have learned from the management and my co-workers, management practices of the organization, challenges I have faced during my internship, and things that can be strengthened by the company to further increase its profitability. The second part of the report focuses on the organization. I worked with Grumpy for over 3 months. The company is a research-based marketing agency that focuses on providing qualitative and quantitative solutions to its clients and further provides marketing insights based on the conducted research, something that is quite rare in Bangladesh’s landscape. Grumpy has a laissez-faire management policy where the employees are given the freedom to work independently and can report directly to the vice presidents. It recruits from internal networking through a very unique way where the opinions of team members are also given priority. Furthermore, the company follows emergent strategies and has been working to determine its target audience. The report further analyzes Grumpy’s SWOT and Porter’s 5 forces and provides an accumulated result. The final part of the report covers the project titled “Contracts to Bind Employees in an Organization in the Perspective of Grumpy Coffee Marketing.” For this report, thematic analysis was conducted, where I had to take interviews of the employees within the company and then draw a qualitative analysis which is further elaborated in Chapters 3.3 and 3.4. Moreover, the research is conducted based on primary outcomes, and the secondary resources whenever used have been properly cited in the reference part.