Digital services department of Robi Axiata Limited

Abstract

ROBI Axiata Limited is one of the largest telecom companies in Bangladesh and day by day they are moving forward by adapting new market trend and changes. They brought a huge change after they are rebranded form AKTEL to Robi. Gradually they are improving everything into their organization. Recently they have opened a new department to diversify their business apart from voice calls which is commonly known as Digital Services Department. In my report, an effort has been made to describe in depth about ROBI Axiata Limited and how they are about to expend their business through other ventures (particularly focusing on VTS and BDApps). Basically in today’s telecom industry, it has become quite difficult to rely on voice calls and sms for the entire business and therefore all the telecom operators are diversifying for better scopes and bigger business. All the ins and out that they are following in ROBI Tracker and BDApps- are also discussed here. The SWOT analysis of ROBI is also discussed in the end. Lastly I tried to come up with some own recommendations which I think ROBI can follow to take the higher position in terms of smooth operation and employer satisfaction in telecom sector.