Customer satisfaction analysis on HAMKO battery

Abstract

Battery Industries are one of the most important parts of any country. It is quite impossible for any country to develop economical sector. Customer satisfaction is the main significant function of Industries. It plays a vital role in overall economy of the country. This internship report is fully based on primary as well as secondary data and information. The main objective of this study is to measure the level of customer satisfaction on HAMKO Battery and recommend some measures against major findings. The research data for analysis and measurement has been collected by a survey questionnaire, which includes both specific and general statement of customer satisfaction on HAMKO Battery. The sample size is 30. Non-probability convenience sampling technique is used to conduct this report. The need of analyzing respondent data and measuring responses about different factors it is found that some factors is most important such- as high quality of product, product is available, product returns and exchange, warranty system and brand image and respondents are satisfied with these factors. And some factor is less important such as online facilities and respondents are not satisfied with these factors. This report finds that recommends most of the respondents disagree about online facilities of HAMKO Corporation Limited. To fulfill my internship objectives and finding some solution to this problem, it became an intuitive decision to improve factors according to customer requirement.