Analysis of promotional program Square Food & Beverage Limited and Square Toiletries Limited

Abstract

Being an intern of Internal Auditing team of Square Group, I have chosen the topic base on my job responsibilities and practical knowledge which is titled as “Analysis of Promotional Program” of Square Food & Beverage Limited and Square Toiletries Limited. These two are one of the largest and leading Fast Moving Consumer Goods (FMCG) Companies in Bangladesh. This report provides an in-depth analysis and interpretation about their different types of promotional programs (Trade Program, Gift Program and CP Program). Moreover, details about pre requisitions and planning of programs, budgeting and implementation of program, accurate auditing and disbursing rewards for filling up targeted sales are explained through the levels of arranging promotional programs for Company’s business customers and final consumers. After analyzing the overall “Promotional Programs” with its actual outcomes, I have found some issues, those are associated with the levels of these programs. And based on those issues, I have pointed out some actions, which can decrease the possibility of occurring such on-going issues. Therefore, I have tried to apply my theoretical and practical knowledge of finance, accounting, marketing, Human Resource Management and Management information system to prepare the report and to explain the problems in term of benefitting Square’s promotional programs in case of Square Food & Beverage Limited and Square Toiletries Limited.