E-commerce enabling Bata as an omni -channel brand

Abstract

The Internship report titled “E-Commerce enabling Bata as an Omni-Channel brand” is based upon my observation and findings while working as an Intern at Bata Shoe Company Bangladesh Limited. It aims at giving an analytical approach to understand and confirm the efficiency of ECommerce operation at Bata. Bata Shoe Company (Bangladesh) Limited has established itself as an Omni-Channel Brand. The introduction of E-Commerce operation in Bata Shoe Company Bangladesh Limited has created that status for Bata. Alongside ensuring multiple channel shopping experience for the customer, it is also offering customer service in multiple medium. The solo purpose becoming an Omni- Channel brand was not to lose a single customer, whether they are retail or online customers. Digital marketing is the next big thing. Therefore Bata’s focus on E- Business was appropriate. In Bangladesh Digital Buyer penetration rate by 2017 is forecast to be 45.10% and the strong growth of the mobile internet customer base is expected to continue in 2017 as well. The project is a blend of Primary and secondary data. In order to determine customer’s perception and expectation from the official E-Commerce Platform of Bata (BataBd.Com), a survey was conducted on the respondents of a particular marketing campaign for BataBd.Com. All these material was included to better describe the efficiency of Bata Shoe Company (Bangladesh) Limited as an Omni-Channel brand.