Social media dependence in Bangladesh buffet restaurant sectors

Abstract

In Bangladesh, restaurants are becoming excessively popular thanks to the use of social media sites such as Facebook, Instagram, Twitter, and others which have become a low-cost effective way of marketing and attracting customers to boost the businesses’ sales. Paragon Ceramics Industries Limited manufactures and exports High Quality Porcelain Tableware. It is equipped with the most up to date, cutting edge machinery from SKK, TAKASAGO- Japan, TCK- Taiwan, Modena and COTO-China with over 1600 highly qualified and motivated employees. Paragon Ceramics tries to ensure top quality service to their customers at a low-cost effective way to meet the customer’s needs. In this era of digital revolution, Paragon Ceramics have developed and established business solution systems in the ceramics industry to keep up with the rapid changes. Through Paragon Ceramics, the importance of social media for restaurants has been emphasized in this report along with some recommendations and limitations.