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Developing an account-based marketing (ABM) strategy for sustainable product marketing in local and international markets: a case study on Freen Crafts and Fashion Limited

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHossain, Saif
dc.contributor.authorBhuiyan, Md Nazmul Hoque
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-10-27T08:41:33Z
dc.date.available2025-10-27T08:41:33Z
dc.date.copyright2025
dc.date.issued2025-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 29).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.en_US
dc.description.abstractThis report is a review of my internship experience at Freen Crafts & Fashion Limited, with insights into how Account Based Marketing (ABM) can be utilized to market sustainable products in local and international markets. It includes a reflection on my internship experience and what I have gained, some insights about the organization, and a full project on how to use ABM to identify ideal customers, run personalized campaigns, and strengthen the relationship with clients. The findings indicate that with a well rounded ABM approach that is underpinned by digital capabilities and sustainability-focused content, Freen Crafts is able to engage better with their clients and expand their global reach.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd Nazmul Hoque Bhuiyan
dc.format.extent39 pages
dc.identifier.otherID 08104159
dc.identifier.urihttp://hdl.handle.net/10361/27075
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectAccount-based marketingen_US
dc.subjectFreen Crafts & Fashion Limiteden_US
dc.subjectSustainable marketingen_US
dc.subjectDigital marketingen_US
dc.subjectClient acquisitionen_US
dc.subjectEco-friendly productsen_US
dc.subject.lcshMarketing--Key accounts.
dc.subject.lcshSelling--Key accounts.
dc.subject.lcshRelationship marketing.
dc.subject.lcshConsumers--Management.
dc.subject.lcshIndustrial marketing--Management.
dc.titleDeveloping an account-based marketing (ABM) strategy for sustainable product marketing in local and international markets: a case study on Freen Crafts and Fashion Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)