Sales performance analysis of Berger Paints Bangladesh Ltd

Abstract

Berger Paints Bangladesh Limited has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment since its inception. The organization has set up a new standard to increase the sales by using an internal app which will help the sales officers to maintain a smooth communication with the dealers. The main objective of the study is to analyze and evaluate the sales performance of Berger Paints from 2012-2015(October) with an emphasis of the issues in relation to different types of motivational theories. I have analyzed how the sales force of Berger Paints can be relate with the motivational theories- Maslow’s Hierarchy of Needs, McGregor’s Theory X & Theory Y and Expectation Theory. The dealers are the heart of the Berger, they always wants to make sure that the dealers get all the facilities they need. So, I have also discussed about the dealer’s benefits which lead to high sales growth every year.