Branding and communication mix of Transcom Beverages Ltd

Abstract

My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the advent of Digital marketing, consumer expectations and behavior have been drastically altered, and this report focuses on the consumer behavior and the beverage consumption according to different brands in the country. I gained experience on the basic functions of Branding and Trade Marketing among other Marketing functions and understood how fundamentally different it is from traditional marketing. In fact, the program has helped me uncover a new interest in marketing. TBL's work and employee culture was admirable and desirable to me, in addition to the knowledge, learning, and training provided. The experience I gained at TBL will serve as a foundation for future endeavors.