Consumer perception for enhancing the adoption of Karobar App in Bangladesh

Abstract

The internship report titled “A Study on Consumer Perception to Enhance the Adoption of Karobar App in Bangladesh” by Payal Kumari Sah delves into the consumer behavior dynamics surrounding the Karobar App in the Bangladeshi Market. The study aims to provide insights and recommendations to boost the app’s adoption rate among users. Chapter one talks about the “Overview of the internship”, where I also mentioned about my roles and responsibilities as Marketing Operations Intern at Bytecare Technology. Chapter two covers all the details of Bytecare Technology titled “Organization Part”. The major focus of this chapter is SWOT analysis and the Porter’s Five Forces Analysis of the company. Chapter 3 focuses on the project part, where key findings and recommendations are highlighted. Through a combination of primary and secondary research, interviews, and surveys, the study uncovers crucial aspects such as user demographics, brand awareness, consumer perception, and localization strategies. The reliability scale score for the survey is .7136. The research indicates a reasonable level of brand awareness among users, with a majority expressing positive satisfaction levels with the Karobar App. Moreover, the report emphasizes the significance of making the app user-friendly based on local and regional settings, a feature highly valued by Bangladeshi consumers. Leveraging social media and digital marketing channels has proven effective in reaching a wider audience and promoting the app’s strengths. Insights from user feedback shed light on language preferences, specific needs of Bangladeshi businesses, and initial hesitation about app adoption. Based on the findings and analysis, the report offers recommendations to enhance the adoption and user experience of the Karobar app. These recommendations include strategies to further improve brand awareness and tailor the app to local preferences. These will potentially increase its user base and market penetration in Bangladesh. In conclusion, the internship report provides valuable insights into consumer perceptions and experiences related to the Karobar App, offering a roadmap for enhancing its adoption in the dynamic Bangladeshi market.