How television commercials are made

Abstract

I always wanted to work with creative people who deal with innovative ideas and new systems. The perfect place for it is the advertising world, because here new people and new ideas are entering every day. The Department of English and Humanities of BRAC University gave me this opportunity to work in such an environment with such people. According to my degree requirement, when I was asked to do my internship, I chose to work for an advertisement firm as I could meet my curiosity working there and I could also relate my major courses like Copywriting, Editing, Globalization and the Media, and Cultural Studies with this experience. So, I got the chance to do my internship with CG World (Computer Graphics World), which is one of the leading advertising agencies in Bangladesh. Working there, I have come to know the steps in making advertisements and how much effort the whole agency needs to give to make the ads successful. In the three months of my internship, in CG World I could observe only the making of Television Commercials, so in this report I will concentrate only on the making of TVCs.