Identifying retailers’ satisfaction survey of Lever Bazar App.

Abstract

From 2013, the e commerce industry of Bangladesh started to flourish in the market and soon people started to get aware about the concept of online shopping. Gradually many E-commerce platforms started to take place such as Daraz, bikroy.com, Rokomari.com, chaladal.com and many more. Alibaba, the Chinese e-commerce giant, purchased Daraz Limited, one of Bangladesh's top e-commerce firms, which was founded by Rocket Internet. It was part of a larger strategy to open up South Asian markets and bring the sector into the spotlight. Even after arising of ecommerce platforms there were no such use of ecommerce platforms within the companies that want to make their supply chain system into digital. Unilever Bangladesh Ltd. is the first FMCG based company in the Bangladesh history that took initiative to come up with such approach that can ensure a smooth and digitalized supply solution for their own registered retailers all over Bangladesh and the name of their ecommerce solution is Lever bazar app. The organization where I interned understands not only understands the need of a digitalized supply solution, but also how supply channels can be made more reliable and simple for overall operations. The Lever bazar app continues to serve as a means for shopkeepers to obtain Unilever products using their smartphones and a few taps of their fingers. I conducted a survey of retailers who use the Lever Bazar App to determine whether or not they are satisfied with it and to learn about the significant concerns that still need to be addressed.