Digital media strategy, planning and campaign management of Robi & Airtel

Abstract

Executing digital media strategy, planning and managing campaigns are most crucial in case digital media marketing. In ADA, Digital Planning and Strategy department assures these steps in order to drive the best solution for clients. This digital strategy making, setting up plan and managing the campaigns include in depth analysis of data inherited from analytics, ads manager, salesforce and other internal sources. Through those analysis of reach, impression, frequency and budget allocation strategists can provide best outcomes for the brands who wants to enlighten their brand name in most visited/used digital platforms. Considering the importance of the Digital Planning and Strategy department I have chosen my topic “Digital Media Strategy, Planning and Campaign Management of Robi & Airtel”. Most important parts of this report are understanding of the execution of digital strategies, plans and the management of campaigns for two most renowned telco brands of the country, Robi and Airtel. Also, this report includes brief discussion about ADA - analytics · data · advertising, major concerns regarding strategy making and planning, budget allocation, used media platforms for each campaign and some calculations needed to allocate appropriate budget for each campaign.