Customer satisfaction of the foreign exchange department Prime Bank Limited, Mouchak Branch

Abstract

This report will take a closer look on the customer satisfaction of the Foreign Exchange Department (L/C) of Prime Bank Limited Mouchack Branch, the company’s different functions, its Strengths, Weaknesses, Opportunities and Threats. The report will focus on the learning that I have acquired from the company, in my time there as an Intern in the Foreign Exchange Department. The report will delve into studying the factors like Letter of Credit, Export Import operations, the employees’ working quality and affectivity that affect the customer loyalty. The main purpose of the report is to see the customer satisfaction of the Foreign Exchange Department (L/C) of Mouchak Branch, Prime Bank Ltd. with the help of the answers from the questionnaire I have provided to the customers of the branch. There were some important factors such as distance from the customers’ office, employee behavior, efficiency level of the employees, employee cooperation, reliability of storing the data, ease of access etc. The report will interpret the data presented, their effectiveness and their relative importance for Prime Bank Ltd. Mouchack Branch, as an organization and what the numbers imply for the customers. A tactful conclusion will then be brought up to summarize the findings of the report as a whole.