An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products

Abstract

The survey drawn out, required a team effort to be put together to make sure all the significant territories of the country where the market is dominated by CVL products are covered with stakeholders of the relevant field. The basic intention of the study revolved around the heavy engine vehicles that are fuelled by diesel. The outcome of the survey was to obtain a pattern of consumption behaviour and the factors that are into effect among the target group regarding the purchase of new product in Commercial Vehicle Lubricant market. In order to gain genuine and conventional feedbacks from the target group no bars were held. The survey technically stretched from the great north, casing the districts Bogra, Thkurgaon, Rajshahi, Rangpur, Pabna to the coastal reef of Chittagong; covering Dhaka, Sylhet, Comilla on the regions as well. Dhaka alone had 5 separate territories from which reactions were collected. The sampling frame consisted of all kinds of sellers of engine lube and all type of associates of Diesel Engine Vehicles.