B2B market scoping and channel development of unilever puriet

Abstract

Unilever is a British-Dutch multinational consumer goods business operating in more than 190 countries worldwide, being one of the largest in the category worldwide. Here in Bangladesh, it is named as Unilever Bangladesh Ltd. and known as one of the pioneer and leading firms in the FMCG industry. Over the last four decades, Unilever Bangladesh Ltd. has been bringing innovative and world-class products to reduce the drudgery of the mass people of Bangladesh. Currently UBL has 23 brands offering goods of different categories meeting the customer satisfactions with new innovations every day. UBL has already achieved many sustainable competitive advantages through the operational excellence, leadership, customer centric behavior. Over 98% of the country’s households use one or more of its products on a regular basis. Ensuring the water safety has always been a concern for Unilever Bangladesh Ltd. and their actions were visible to mitigate the hygiene issues of different available sources of drinking water was shown with the introduction of Unilever Pureit in the year 2010. The Life Essentials team of UBL deals with the consumer durable brands of Unilever in Bangladesh which includes the Unilever Pureit. Through this brand, UBL wants to ensure the easiest, practical and affordable source of pure sustainable drinking water solution for the mass population. Unilever Pureit is currently the best water purifier brand available in the market, having possession of the largest portion of share of the market as the safest solution of water purification needs. However, in a developing country like Bangladesh where Industries are growing with time passing by, there is always a scope of market expansion with new innovative products. This report aimed to depict the market opportunities and insights gained through the market scoping for the new portfolio that UBL is going to launch for the B2B market. The market scoping was done intended to develop the channel distribution and determining the market size for the to be launched portfolio of Unilever Pureit which essentially targets the industrial and corporate use.