Efficient supply chain management and digital marketing for Daraz Bangladesh

Abstract

In this age of internet and digitalized systems, human lives relying mostly on the internet. Almost every service solutions are present on online now. E-commerce sector started to grow in Bangladesh since 2012, rapidly it became very popular among the people of Bangladesh. Most of the sites follow the E-bay model, where these websites work as a bridge between the buyers and customers and sellers. These are actually online marketplaces where there are different online shops, e-stores. People usually browse these websites just like an actual marketplace to choose their desired product and buy from them. E-commerce sites work in exchange of the commission model on each and every successful delivery of product. They become a service provider on behalf of every seller no matter the provider has physical shop or not. People from all over Bangladesh who have access to internet can enjoy this facility of online shopping and do payment via cash on delivery or other methods of online payments. One just has to do is place an order on the websites, the delivery service man would bring the product to their home/office’s door step. Now the delivery system is being faster than before and customer complaint has decreased in good numbers. E-commerce company also provide the sellers with the facility of free advertisement of their products through social media, newsletter and Google search engine optimization (SEO). Daraz have acquired a huge amount of seller as well. As the buyer can find almost anything on these places, these have a large customer base. Here In this report I have tried to mention and state the overall e-commerce business model of Daraz Bangladesh and the impact of efficient supply chain and digital marketing of the company.