Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry

Abstract

The travel industry of Bangladesh has been growing in past few years. Growth of the middle class in recent years has certainly played a part in this. However, recently the travel industry has been developing in a new direction thanks to technology becoming available. The availability of technology has made the internet available to a lot of people. Leveraging on this, online travel agencies have started to emerge in recent years. Although the world’s largest OTA Expedia has been operating since 2001, the emergence of OTAs in Bangladesh has been recent phenomenon. Go Zayaan is one such OTA. They have started their journey in 2017 and they are already one of the largest OTA in Bangladesh. They provide a variety of services ranging from air tickets to tour packages. They also launched their new service travel loan for which they partnered with IPDC finance LTD. They are one of the few OTAs who lets their customer book international hotels using Bangladeshi currency. Go Zayaan has quickly grown in to a proper organization from a startup in three years. Go Zayaan has received investment from the OSIRIS group and BRAC. Go Zayaan has partnered with many bank such as Standard Chartered Bank, City Bank, BRAC Bank, UCBL, EBL, Dhaka Bank and LankaBangla Finance to offer exciting discounts to their customers. Go Zayaan has also partnered with Aarong, Grameenphone and many others to launch a wide variety of campaign. This is just one of the ways that Go Zayaan is pursuing to build a stronger brand. Go Zayaan is also utilizing numerus tools at its disposal to further differentiate itself from the masses. Go Zayaan with its strong brand image and tools soon revolutionize the travel industry by making OTAs the new norm of the travel industry.