Financial performance of Ogilvy & Mather Communication Private Ltd. Bangladesh

Abstract

Ogilvy & Mather Communications Pvt. Ltd (O & M) is a communication agency which was originated in the United States of America. It started its formal operations in Bangladesh in the year 2008. I worked as an intern in O & M for three consecutive months (April to June 2015). During this timeline, I was asked to construct a report that includes a clear explanation of organization operation. The main objective of this internship report is to measure and evaluate the financial performance Ogilvy & Mather Communications Pvt.Ltd. by collecting the information through their Annual Reports from 2007 to 2014. The beginning of this report is focused on about the historical background of O & M, their Services, their setup, organizational structure and their financial growth over the years. After thatthe financial performance of O & M Pvt. Ltd. has measured and evaluated which is the central part of this report. Profitability Ratios, liquidity Ratios, Debt Ratioshave been considered and calculated to evaluate the financial performance of O& M. [After calculating those ratios, interpretations have been given to show the reasons behind the fluctuations from one year to another year. In order to make a clear view of the performance, ratios are graphically represented by line chart.