A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.

Abstract

"The report focuses on conducting a comparative analysis of branding factors that affect the branding strategies of Square Pharmaceuticals Ltd. in Kenya and the USA. The report was organized into three chapters. The first chapter included information on the author and the details of the internship that was completed by the author at Square Pharmaceuticals Ltd. The second part includes information regarding the company including the company’s profile, history, departments, practices, and analysis of the organization’s position through SWOT and Porter’s Five Forces Analysis. The final part includes research conducted on the organization to understand how various factors affected the branding of Square Pharmaceuticals Ltd. through a comparative analysis between Kenya and the USA by means of a literature review and a survey. Lastly, the report suggests some actionable recommendations to the company to improve branding in Kenya and the USA based on the primary and secondary data analysis."