Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

Abstract

This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to find out the factors which are responsible for influencer to be loyal for a particular brand. Based on the survey it was found that content, social media platform and sponsors are playing vital role for influencer marketing. These creating brand communication which is replacing adverting for promoting brand. In addition, the study shows the importance of campaign and unique content creation for increasing branding for a particular product. The study is highly emphasized on to find out the best possible ways to utilize the best available resource for brand marketing. Furthermore, I incorporated google form survey responses on professionals and users which helps me to identify the key determinants which can play an essential role in brand loyalty.