Comparative analysis on online marketing, BRAC EPL Stock Brokerage Limited

Abstract

The report is on BRAC EPL Stock Brokerage Limited which is 2nd largest Stock Brokerage in Bangladesh. This report has been fundamentally written to showcase my learning curve while working as an intern. This report mainly focuses on a brief comparative analysis of the online corporate sales and business development structure of BRAC EPL Stock Brokerage Limited. During my 3-month long tenure as an intern I was assigned to the Head of Corporate Sales and my main jobs included brainstorming marketing tactics and creating channels to convey the products of those brainstorming sessions to the customers with the help of the Unit Head of Group Business Development. I aided my supervisor in every way possible during this period. The report begins with a brief overview of the BESL and quickly evolves into the analysis of the department’s procedure and their role in the company.