Comparative market analysis of RobiAxiata LTD

Abstract

This is a report on „Comparative Market Analysis of RobiAxiata LTD‟. Since I have done my internship under market operations, my project is about their comparative market analysis. RobiAxiata Limited was formerly known as Telekom Malaysia International (Bangladesh) and recently it has merged with another telecom operator which is Airtel Bangladesh. The company‟s objectives, purpose, vision and mission are also given in this report. Company‟s managerial structure and divisions are shown here. Rob offers mainly three types of products and services, which are Prepaid/postpaid packages, internet and VAS. The comparison of Robi‟s different packages with other operators‟is shown in table form. My job at Robi is described in this report which includes my routine works and other different works at internship. I have done some surveys and analyzed them which were based on customer preference, customer satisfaction and dissatisfaction, operator preference based on different characteristics and the results are described in the report. There were some limitations while preparing the report. Finally I had some recommendation to Robi which I felt would be beneficial for them to follow.