Establishing rapport and maintaining communication with customers in general banking of Dhaka Bank Limited

Abstract

I have prepared my internship report on Establishing Rapport and Maintaining Communication with customers in General Banking of Dhaka Bank Limited. The purpose of this report is to highlight my overall work experience in Dhaka Bank as a part of my internship. Building customer relationship and maintaining communication is one of the core practices of general banking of DBL. I have learned about KYC (Know Your Customer) standards which are designed to understand the customers nature and their personal details in order to maintain a good relationship with customers. This report is consists of all of my work experiences that I have gathered from my organization. Firstly, I have shared what I have learned during this three month, know about their work culture and shared my views and thoughts with recommendations along with the problems I have faced during this period. Secondly, I have included the Overview of Dhaka Bank, discussed in details about their marketing strategies, their managerial activities, operational sections, financial scenario, types of products and services they offer to their customers. lastly, Project part, where the objectives of my report, significance, methodology and findings are given including data and surveys conducted on customers. Lastly, I have stated the significance of satisfying customer and effective communication in order to gain customer loyalty of DBL.