An investigation to customer satisfaction level of NCC Bank LTD in the general banking services

Abstract

This study is the result of my internship program ran for the past three months placed at the NCC Bank Ltd, Gulshan branch. The purpose of the study is to understand the satisfaction level of customer in the general banking services of NCC Bank. For this reason I had to gain some practical knowledge about the services that is provided to customers. I also had direct conversation with them to know their views about the services. This study shows that customer satisfaction is largely depends on the employee’s cooperation, office outlook, service charges, interest rates, bill payment facilities, ATM network quality. The sample for this study was the current account holders of National Credit &Commerce Bank Ltd. Printed questionnaires were distributed among 30 respondents and all the questionnaires have been collected and taken as the data for the study. This data has been analyzed by MS Excel and some of the results were satisfactory which shows that the items of questionnaires are appropriates with this study. Despites some different opinion of the customers was also there. The study shows that customers are overall satisfied with the services they get.